Strategy

JPD launched the ‘Curry Night’ TVC campaign positioning SunRice Indian Grown Basmati as perfect hero for any curry, including a collaboration with celebrity chefs Poh Ling Yeow and Minoli De Silva to share their expertise and tips for making a variety delicious recipes at home. Running full creative direction, strategy and production, the campaign is live across Free-To-Air, BVOD, OOH, online and socials helping to Aussie families to feel comfortable cooking rice and serving delicious curries for friends and family.

The 'Tackle Hayfever' campaign was developed as part of a complete rebrand strategy. JPD organised a high level sports sponsorship with AFL's Hawthorn Football Club as part of our strategy to reach our target audience of families, alongside a significant media buy and in-store amplification, making this a truly integrated brand campaign.

To increase sales of sparkling wine, JPD developed the 'Why Wait?' campaign, a strategy to encourage consumers to enjoy a Yellowglen at any time, not just for fancy celebrations. Leveraging the upcoming racing events, we partnered with MOR to giveaway vouchers and did major store takeovers with high-impact, large-format floor displays delivering maximum in-store presence.

JPD created a completely new brand identity, our design concepts were tested in consumer research to validate our strategy. We then launched the new look and feel across new packaging, website, in-store comms and social media starting with the priority SKU of Sunscreens ready for summer.

JPD created the 'Dream Big' campaign to launch this new product in the market. We developed a full 360 degree marketing campaign including B2C and B2B, launch event, all internal and external collateral, POS, website, legal and medical approvals and execution.

JPD helped launch Hada Labo in Australia. We worked closely with the local Japanese team & delivered website & launch assets. JPD created the visual identity for Hada Labo in Australia and all the associated marketing communications support materials.

To add a collectible element into the Grinders Coffee brand, we partnered with Camilla Franks and designed bespoke, limited edition canisters to be provided as a gift with purchase.

JPD created innovative concepts to help Gilead communicate their vision and strategy to their internal team and to the industry. JPD developed ideas for themed corporate conferences and industry events, including event collateral, venue dressing and pre and post event communications.

Kirks, the iconic Aussie drink known and loved for years, launches a fresh campaign every year to celebrate the delicious flavours to enjoy over summer. We develop the full ATL campaign that goes live across high impact media channels, then we execute BTL through sales driving activations and full POS suite driving in-store visibility.

Pain Relief Naproxen is quickly becoming a household name for pain relief. Through new creative, campaigns and new positioning line "Feel It Work", JPD have created a strategic, targeted, omnichannel approach.