Perfect Italiano, Fonterra
Taste The Perfection
Perfect Italiano is the category leading brand which delivers a range of mozzarellas and parmesans to the pizza and pasta channel. When it came to launching a new pizza cheese, JPD were tasked with campaign creative, including a photoshoot for both the key visual and a number of product benefit shots to educate their customers. We supported the launch with branded gift boxes, trade presenters and a complete asset roll out to support the overall communications strategy.