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Power To The Cheese

JPD are long-term partners of Fonterra’s B2B arm, Anchor Food Professionals. We are regularly engaged to devise sales driver programs to activate their new product launches through integrated campaign strategies. When their latest cheese slice had completed development, the Hi-Melt, we created a powerful campaign name – Power to the Cheese – supported with creative, photography, a library of supportive assets and a number of go-to-market strategies including events with all their distributors, gift packs and sampling opportunities. The campaign was promoted via socials, eDM campaigns and across trade publications.