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Live In Levi’s

When one of Levi’s most famous jeans styles – the 503 & the 504 – changed their names to the 514 and 516 respectively. This was a huge global reset for these iconic jeans and JPD were briefed to develop the global communications that would educate consumers, staff and the sales team of the upcoming changes through the development of both in-store and internal communications program. The resulting program was adopted globally by Levis Group.