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Dine, Mars Pet Food

The Lap Of Luxury

We were approached by Dine to develop a campaign to support the launch of Dine soups, a range of new flavours and textures designed to delight your cat. We developed the ‘lap of luxury’ concept to align with DINE’s brand values and produced a range of material, including press advertisements, online sampling, point of sale, and internal launch events to engage staff.