SunRice

SunRice Indian Grown Basmati Campaign

JPD launched the ‘Curry Night’ TVC campaign positioning SunRice Indian Grown Basmati as perfect hero for any curry, including a collaboration with celebrity chefs Poh Ling Yeow and Minoli De Silva to share their expertise and tips for making a variety delicious recipes at home. Running full creative direction, strategy and production, the campaign is live across Free-To-Air, BVOD, OOH, online and socials helping to Aussie families to feel comfortable cooking rice and serving delicious curries for friends and family.