Yellowglen, Treasury Wine Estates

Why Wait?

To increase sales of sparkling wine, JPD developed the ‘Why Wait?’ campaign, a strategy to encourage consumers to enjoy a Yellowglen at any time, not just for fancy celebrations. Leveraging the upcoming racing events, we partnered with MOR to giveaway vouchers and did major store takeovers with high-impact, large-format floor displays delivering maximum in-store presence.