Strategy | Branding | Content | Campaigns | Digital

Our expert team weaves strategic insights into kick-ass creativity, developing memorable brands, campaigns, and experiences that connect people and brands in a way that inspires and influences behaviour. We create relevant, authentic, and compelling work that delivers results.

Strategy

Critical insights underpin our strategic thinking.

Brands can transform how we think and live – and create possibility. We partner with you to identify opportunities and create powerful brand and communication strategies that build your brand and grow your business. We collaborate to understand your ambitions: the change you want to make and the people you want to impact.

We gather our insights using world-class research methodology, to inspire bold, ambitious thinking that builds strong, inspiring brands. We make it our business to understand your business, market and driving forces.

This information empowers us to unlock opportunities, to be the first to market with powerful brand and communication strategies, to create long-lasting and effective pieces of marketing and advertising that not only look great but have the smarts to back them up.

We can help you with:

• Strategic planning
• Category, portfolio and brand strategy development
• Strategic development workshops
• Brand, channel, pack, price and promotional strategies
• Brand positioning and repositioning
• Research and insights – quantitative and qualitative
• Media and communications strategic planning
• Digital content strategies and planning
• Strategic sales campaigns
• Channel and shopper marketing solutions
• Strategic sales and marketing team capability development

Branding

We build brands that grow your business and brand equity, build trust and shape your brand’s role in society.

Our perception of branding has evolved a long way and is highly complex, however the fundamental principle is simple… we all want our products and services to be identified and recognised.

Powerful brands have the potential to unite people through shared goals and visions. At JPD we lead brand development workshops to get to the root of your ambitions – identifying your space, purpose, values, brand DNA and positioning – to set you apart and ensure your brand is fulfilling a need. We create distinctive and memorable brands to help you get discovered and chosen.

It’s daunting to create or change a brand. Together we can create an enduring brand that will have impact today and stay relevant for tomorrow.

We can help you with:

• Brand identity
• Brand positioning
• Tone of voice
• Brand assets
• Brand guidelines
• Company collateral
• Internal and external communications
• Advertising visuals
• Launch campaigns
• Packaging

Content

Inspirational, engaging and relevant content that compels your audience is critical.

In a digital world where content is heralded as king, and launched upon us in every media channel and social media page, being flicked past and scrolled away, it’s imperative that content cuts through and engages.

Creating effective content is more than selling, and it’s more than storytelling – it’s tapping into what interests people and meets needing their needs at the right time – resulting in your desired outcomes.

Whether you’re looking to educate and inspire, grow a pipeline of leads, boost traffic to your site, convert a database or secure eyeballs, building a trusting relationship with your audience through authentic, useful and reliable content is the foundation for driving revenue and loyalty.

We can help you with:

• Display advertising
• Video production
• Social media assets and calendars (stories, reels, in-feed and more)
• Articles and blogs
• eDM content
• White papers
• Audio (podcasts and radio)
• Customer reviews and testimonials

Campaigns

We develop and deliver big ideas, utilising the right channels to deliver results. New technology and data allows us to understand our audience like never before, and new media enables us to target, measure and amplify more powerfully, creating memorable value for a brand across their entire customer journey.

We love to have fun with the campaigns we develop – these can be a defining moment for your brand – creating memorable communications with consumers that will be talked about for years to come. It’s your chance to stand for something, create something beautiful, share your stories and build connections.

Powerful campaigns drive people to think and feel differently – influencing behaviour and results – so whether you’re looking for a new trial, brand switch, or long-term loyalty, we’d love to work with you to produce something magical.

We can help you with:

• Campaign ideas
• Key visuals
• Art direction and copywriting
• Shopper marketing campaigns
• Product launches
• Event production
• Powerful promotions
• Social media / influencer campaigns
• Conceptual development and execution
• Fully integrated: ATL / BTL / TTL
• Innovative brand activity
• Media strategy

Digital

Navigating the ever-evolving, always challenging retail environment, both in our physical and digital worlds, is not for the faint-hearted. In real life? Virtual reality? Augmented reality? The metaverse? Our worlds are colliding fast.

Digital platforms have quickly become the first and last destination of most consumer journeys, and as an agency we have adapted to suit the demands of a changing landscape. Living in a digital world, it’s critical to build meaningful and lasting relationships with our customers across all touchpoints and channels.

We can help you with:

• Digital performance marketing (SEO / SEM paid, earned and organic)
• Digital design (front-end and back-end)
• UX / UI / layouts
• Website design and creation
• Digital assets
• Paid channels (social and display)
• Video – long or short form
• Product photography
• Motion graphics
• eDM development
• App design