Tackle Hayfever Campaign


The 'Tackle Hayfever' campaign was developed as part of a complete rebrand strategy. JPD organised a high level sports sponsorship with AFL's Hawthorn Football Club as part of our strategy to reach our target audience of families, alongside a significant media buy and in-store amplification, making this a truly integrated brand campaign.

JPD developed the concepts and bespoke designs for Peroni's hero venue partnership program. Targeting high-end contemporary bars and restaurants, JPD worked closely with the Peroni brand team and contemporary bar owners, to own the bar, and influence sales of Peroni. This campaign included the design and development of key brand merchandise from long term branding assets to premium POS. Each project was a unique collaboration.

JPD developed the Australian rollout of the Global Nicorette Quickmist launch. We developed and produced the full launch program covering both in-store and digital campaign activation including POS for key account and independent pharmacy channels as well as all digital assets to amplify the campaign.

JPD were tasked to create a compelling brand campaign to increase the sales of Children's Panadol. "Mum's Choice" campaign was the result of our strategic brand development creative work that was activated in store utilising our shopper marketing expertise in major pharmacy retail chains, amplified with OOH media.

To increase sales of sparkling wine, JPD developed the 'Why Wait?' campaign, a strategy to encourage consumers to enjoy a Yellowglen at any time, not just for fancy celebrations. Leveraging the upcoming racing events, we partnered with MOR to giveaway vouchers and did major store takeovers with high-impact, large-format floor displays delivering maximum in-store presence.

Sport Star Academy is one of Australia's most successful sporting acadamies, empowering kids through sport. JPD create tailored B2B and B2C comms. Materials consist of direct mail, outdoor advertising, car decals, education presentations and complete company branding.

JPD created a completely new brand identity, our design concepts were tested in consumer research to validate our strategy. We then launched the new look and feel across new packaging, website, in-store comms and social media starting with the priority SKU of Sunscreens ready for summer.

Mars engaged JPD to develop a repeat purchase, sales driving program designed to reward multiple purchases of this popular dog food brand.

JPD created the 'Dream Big' campaign to launch this new product in the market. We developed a full 360 degree marketing campaign including B2C and B2B, launch event, all internal and external collateral, POS, website, legal and medical approvals and execution.

JPD helped launch Hada Labo in Australia. We worked closely with the local Japanese team & delivered website & launch assets. JPD created the visual identity for Hada Labo in Australia and all the associated marketing communications support materials.