Campaigns

JPD created the 'Dream Big' campaign to launch this new product in the market. We developed a full 360 degree marketing campaign including B2C and B2B, launch event, all internal and external collateral, POS, website, legal and medical approvals and execution.

JPD helped launch Hada Labo in Australia. We worked closely with the local Japanese team & delivered website & launch assets. JPD created the visual identity for Hada Labo in Australia and all the associated marketing communications support materials.

To add a collectible element into the Grinders Coffee brand, we partnered with Camilla Franks and designed bespoke, limited edition canisters to be provided as a gift with purchase.

When Coca-Cola briefed us to develop a new juice product, we developed high impact "shelf back" packaging that would represent the healthy fruit ingredients and appeal to the kids lunchbox market and drive instore purchase utilising our shopper marketing design and packaging expertise.

Macleans new product launch, including campaign Key Visual along with a full suite of shopper led POS for high impact in-store activation.

Kirks, the iconic Aussie drink known and loved for years, launches a fresh campaign every year to celebrate the delicious flavours to enjoy over summer. We develop the full ATL campaign that goes live across high impact media channels, then we execute BTL through sales driving activations and full POS suite driving in-store visibility.

Pain Relief Naproxen is quickly becoming a household name for pain relief. Through new creative, campaigns and new positioning line "Feel It Work", JPD have created a strategic, targeted, omnichannel approach.

Australia's #1 selling bleach, this product is trusted by Australians and proudly Australian Made and Owned. We have positioned the product as best in class, for all families and all homes. The marketing campaign developed by JPD includes in-store activations, retailer partnerships, digital advertising & e-commerce communications as a 360 degree program.

We prepared a new campaign that would be highly memorable and create talkability. In a market that has always been very traditional, we presented a fresh and fun campaign that would interrupt the market, create some humour, maintaining Waxsol's position as Australia's number 1 ear wax remover.

This is an annual Trade Promotional Campaign that JPD develops for Anchor Food Professionals every festive season. We create the campaign, branding, look and feel and then roll it execution support across multiple communication channels.