Content

Health & Fitness expert Sam Wood launched a delicious, high quality protein range into Woolworths Supermarkets and Chemist Warehouse across Australia. JPD developed a range of edutainment videos and creative assets online and instore to launch the brand and educate consumers on the importance of protein in their daily lives, and how the 28GO range can be enjoyed any time of your busy day, by the whole family.

JPD created a completely new brand identity, our design concepts were tested in consumer research to validate our strategy. We then launched the new look and feel across new packaging, website, in-store comms and social media starting with the priority SKU of Sunscreens ready for summer.

JPD created the 'Dream Big' campaign to launch this new product in the market. We developed a full 360 degree marketing campaign including B2C and B2B, launch event, all internal and external collateral, POS, website, legal and medical approvals and execution.

JPD helped launch Hada Labo in Australia. We worked closely with the local Japanese team & delivered website & launch assets. JPD created the visual identity for Hada Labo in Australia and all the associated marketing communications support materials.

Kirks, the iconic Aussie drink known and loved for years, launches a fresh campaign every year to celebrate the delicious flavours to enjoy over summer. We develop the full ATL campaign that goes live across high impact media channels, then we execute BTL through sales driving activations and full POS suite driving in-store visibility.

Pain Relief Naproxen is quickly becoming a household name for pain relief. Through new creative, campaigns and new positioning line "Feel It Work", JPD have created a strategic, targeted, omnichannel approach.

We prepared a new campaign that would be highly memorable and create talkability. In a market that has always been very traditional, we presented a fresh and fun campaign that would interrupt the market, create some humour, maintaining Waxsol's position as Australia's number 1 ear wax remover.

Sensocream was created with our partners at Mentholatum as a brand new, natural product in the Deep Heat family. JPD developed the campaign, branding, packaging, strategy for launch and all in-store execution marketing collateral.

Strategic plans were developed to establish a content hub to engage with pharmacists in a way that was meaningful to them. JPD built the Pfizer Hub to facilitate easy product ordering, and incentivise sales growth through a rewards programme and relevant content. The HUB was part of a key marketing message at industry events and conferences.

JPD created the new 'Be Real, Be You' campaign, designed to appeal to a wider, newer and younger generation. The refreshed brand identity, visuals and positioning will establish muk as a leader in the haircare segment.