Mum’s Choice


JPD were tasked to create a compelling brand campaign to increase the sales of Children's Panadol. "Mum's Choice" campaign was the result of our strategic brand development creative work that was activated in store utilising our shopper marketing expertise in major pharmacy retail chains, amplified with OOH media.

Sport Star Academy is one of Australia's most successful sporting acadamies, empowering kids through sport. JPD create tailored B2B and B2C comms. Materials consist of direct mail, outdoor advertising, car decals, education presentations and complete company branding.

JPD created a completely new brand identity, our design concepts were tested in consumer research to validate our strategy. We then launched the new look and feel across new packaging, website, in-store comms and social media starting with the priority SKU of Sunscreens ready for summer.

JPD created the 'Dream Big' campaign to launch this new product in the market. We developed a full 360 degree marketing campaign including B2C and B2B, launch event, all internal and external collateral, POS, website, legal and medical approvals and execution.

JPD helped launch Hada Labo in Australia. We worked closely with the local Japanese team & delivered website & launch assets. JPD created the visual identity for Hada Labo in Australia and all the associated marketing communications support materials.

Kirks, the iconic Aussie drink known and loved for years, launches a fresh campaign every year to celebrate the delicious flavours to enjoy over summer. We develop the full ATL campaign that goes live across high impact media channels, then we execute BTL through sales driving activations and full POS suite driving in-store visibility.

Pain Relief Naproxen is quickly becoming a household name for pain relief. Through new creative, campaigns and new positioning line "Feel It Work", JPD have created a strategic, targeted, omnichannel approach.

Zervos Lawyers needed to update their brand to reflect their new strategic direction. We developed a brand strategy, and created a new website that is not your average legal firm collateral.

We prepared a new campaign that would be highly memorable and create talkability. In a market that has always been very traditional, we presented a fresh and fun campaign that would interrupt the market, create some humour, maintaining Waxsol's position as Australia's number 1 ear wax remover.

This is an annual Trade Promotional Campaign that JPD develops for Anchor Food Professionals every festive season. We create the campaign, branding, look and feel and then roll it execution support across multiple communication channels.