Digital

This is an annual Trade Promotional Campaign that JPD develops for Anchor Food Professionals every festive season. We create the campaign, branding, look and feel and then roll it execution support across multiple communication channels.

Sensocream was created with our partners at Mentholatum as a brand new, natural product in the Deep Heat family. JPD developed the campaign, branding, packaging, strategy for launch and all in-store execution marketing collateral.

Strategic plans were developed to establish a content hub to engage with pharmacists in a way that was meaningful to them. JPD built the Pfizer Hub to facilitate easy product ordering, and incentivise sales growth through a rewards programme and relevant content. The HUB was part of a key marketing message at industry events and conferences.

JPD created the new 'Be Real, Be You' campaign, designed to appeal to a wider, newer and younger generation. The refreshed brand identity, visuals and positioning will establish muk as a leader in the haircare segment.

Dive in to Deep Spring! We've been creating vibrant and refreshing visuals for Coca-Cola's sparkling fruit juice brand for over 8 years. Everything from new flavour launches, POS displays, NPD / conceptual development, digital content and out of home media campaigns - we manage the brand through the line.

Buxton Real Estate briefed JPD to create a new look and feel for their business, along with a new website. JPD developed a strategy-led, purpose-built website to suit the needs of their different clients and incorporated the refreshed identity.

JPD worked with BrightSky Australia to deliver a brand transformation strategy, underpinned by a complete strategic review of their brand, purpose and values. We then developed a marketing strategy to take their brand to the next level, delivering marketing communications and media strategy/buying, sales driving activities, staff engagement programs and an online performance marketing program.

Bondi Soap's range of hand soaps, body washes, hand sanitisers and home collections were given a complete redesign as we were briefed to update and modernise the brand. Using an omnichannel approach, JPD developed the strategy, packaging and launch to market plan across both online and offline execution.

BlastX is a new innovation in wound care treatment. JPD developed the brand strategy to launch this first-to-market product in Australia and created all communications and collateral to both consumers and pharmacists across both online and offline communications.

After successfully creating Aveeno's masterbrand key visual, JPD then developed a full digital execution rollout program including creating a suite of digital assets across their skin care ranges including content, socials, e-commerce thumbnails and web banners.