Sustainability

Digital

When Coca-Cola Amatil needed an internal video to communicate their sustainability goals and policies, JPD developed a fun and educational animation that was used to present to all major stakeholders educating their teams about the program and exciting them about the company's committment to sustainability.

Lancome engaged JPD to develop the core campaign creative to launch the new Lancome perfume, with key visuals created for ATL and BTL execution across multiple channels.

When Arrotex launched Natalis, a new pregnancy supplement, JPD created the campaign strategy, launch creative and media executions and content across all patient and in-store collateral.

Deep Heat is an iconic, loved and trusted household staple, supporting the active lifestyles of Australians for more than 60 years. JPD has been a proud partner with Deep Heat for 10+ years now, growing the brand from the sports injury category into all markets for pain management. JPD has delivered complete 360 degree marketing commuication programs for Deep Heat supporting their brand growth.

Roll'd approached JPD with a challenge - to develop their first ever consumer promotion to go live across all 125+ franchises in Australia. We provided the concept, design, microsite, technical development and launched the highly successful "Roll'd With It" interactive game.

JPD worked with Nicotinell to develop a campaign and promotion to support people to quit smoking. By providing tools to encourage smokers to change their behaviour and incentivise trial - we created a strong brand & sales campaign.

The Black Douglas is a highly distinguished whisky named after one of Scotland's famous knights and is an Australian powerhouse in the category. JPD were tasked to amplify the brand's provenance to create a more authentic drinking experience. We created a website hub, campaign and launch materials celebrating the best of the Highlands and the legend that is Sir James Douglas.

Perfect Italiano is the category leading brand which delivers a range of mozzarellas and parmesans to the pizza and pasta channel. When it came to launching a new pizza cheese, JPD were tasked with campaign creative, including a photoshoot for both the key visual and a number of product benefit shots to educate their customers. We supported the launch with branded gift boxes, trade presenters and a complete asset roll out to support the overall communications strategy.

JPD and Carlisle Homes have a longstanding partnership, collaborating on brand strategy, planning, sales incentive programs, and comprehensive brand campaigns. This includes television, radio, out-of-home advertising, digital content production, brochures, point-of-sale materials, signage, and photography.

JPD are long-term partners of Fonterra’s B2B arm, Anchor Food Professionals. We are regularly engaged to devise sales driver programs to activate their new product launches through integrated campaign strategies. When their latest cheese slice had completed development, the Hi-Melt, we created a powerful campaign name – Power to the Cheese – supported with creative, photography, a library of supportive assets and a number of go-to-market strategies including events with all their distributors, gift packs and sampling opportunities. The campaign was promoted via socials, eDM campaigns and across trade publications.